It's been stated that most CEO's read four or five books per month. That's a lot of reading. Maybe you don't have quite that much time to devote to reading but don't forget that your output, and how much you’re able to achieve, is a direct reflection of your input.
Without further ado, here is the list of the top 10 books every Kenyan entrepreneur must read.
For those who want a summary of each book in the video, you can continue reading the article below.
Winning Through Intimidation
by Robert J. Ringer
If you've ever found yourself coming out on the short end of the stick, you'll appreciate the rewards that can be yours whenyou take the initiative in every area of your life. Written by the bestselling author of MILLION DOLLAR HABITS, this business gem, explains in candid terms what intimidation is, why you become intimidated and how you can avoid the mental lapses that can cause you to fall victim to intimidation.
My Life in Advertising and Scientific Advertising
by Claude C. Hopkins
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
Positioning: The Battle for Your Mind
by Al Ries & Jack Trout
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain in detail.
How to Get Rich
by Felix Denis
How to Get Rich is different from any other book on the subject because Dennis isn't selling snake oil, investment tips, or motivational claptrap. He merely wants to help people embrace entrepreneurship, and to share lessons he learned the hard way. He reveals, for example, why a regular paycheck is like crack cocaine; why great ideas are vastly overrated; and why "ownership isn't the important thing, it's the only thing."
Work the System
by Sam Carpenter
Work The System: The Simple Mechanics of Making More and Working Less, Third Edition, guides the reader in modifying his or her fundamental perception of the world, moving from an inaccurate vision of barely controlled chaos, to a more accurate one: that life is an orderly collection of individual linear systems each of which can be improved and perfected one at a time. The reader is guided through the process of ''getting'' this new vision, and then through the specifics of applying it via Carpenter's "system improvement" methodology.
by Maxwell Maltz
Cybernetics (loosely translated from the Greek): “a helmsman who steers his ship to port.” Psycho-Cybernetics is a term coined by Dr. Maxwell Maltz, which means, “steering your mind to a productive, useful goal so you can reach the greatest port in the world, peace of mind.”
“Before the mind can work efficiently, we must develop our perception of the outcomes we expect to reach. Maxwell Maltz calls this Psycho-Cybernetics; when the mind has a defined target it can focus and direct and refocus and redirect until it reaches its intended goal.” —Tony Robbins (from Unlimited Power)
The Star Principle
by Richard Koch
Richard Koch has made over £100 million from spotting 'Star' businesses. In his new book, he shares the secrets of his success - and shows how you too can identify and enrich yourself from 'Stars'. Star businesses are ventures operating in a high-growth sector - and are the leaders in their niche of the market. Stars are rare. But with the help of this book and a little patience, you can find one, or create one yourself.
Money and the Prosperous Soul
by Stephen K. De Silva
In an age of mounting credit debt, get-rich-quick schemes, and high unemployment, many people are left wondering, "Why am I always struggling with finances? Why can't I seem to get ahead?" While the market is flooded with short-term help, few resources address the root spiritual problems behind money.
In a warm, conversational style, CFO and CPA firm owner Stephen K. DeSilva offers a unique, prophetic/supernatural approach to handling money. This respected charismatic leader combines financial philosophy, biblical truth, supernatural deliverance, and prophetic teaching, and also offers related practical and prophetic exercises throughout each chapter.
80/20 Sales and Marketing
by Perry Marshall
If you're a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you'll be applying 80/20² and 80/20³ to gain 10X, even 100X the success.
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